In a new campaign, lingerie company Triumph is doing away with the old fruit designations for body shapes: “apple,” “pear,” “banana,” “pineapple,” etc. and encouraging women to think of their body types in the celebratory terms of famous artists.
The new shapes are:
- Da Vinci: Classic lines, straight up and down, an elegant form
- Rubens: Well-proportioned and weight around the midsection
- Botticelli: Bottom heavy, bigger around the hips and bottom than the bust region
- Raphael: Bigger up top with broad shoulders and/or buxom bust and a comparatively smaller waist and hips
- Matisse: Narrow shoulders and hips, a wider midriff and some weight in the legs
- Rembrandt: A smaller waist with a fuller bust and bottom.
By the company’s description, I’m somewhere between a Rubens and an Rembrandt (Rubrandt?).
While I appreciate efforts to use positive language to talk about bodies, and the women painted by those artists are unarguably beautiful, I’m frustrated at this campaign. Because as soon as you click on your new, artistic body type, Triumph goes to great length to tell you how to use undergarments and clothing to obscure your body’s natural features and create the classic hourglass appearance. You were a Matisse? Not for long!
Granted, Triumph is in the business of underwear and body shapers, so they have a vested interest in encouraging you to alter your appearance. But wouldn’t it have been amazing if the new artistic body types was the foundation for a campaign on celebrating and accepting the female form just as it is, instead of another way to get us to buy girdles?
And what does it mean that I really wish I was a Klee?
What do you think of this campaign? Do you see your own body shape in the options listed? Does having a comparison to the women in famous paintings make you feel better about your body shape?