Bic for Her Pens – The Pen Essentially for Women?!

You would think they would look fancier or more comfortable. But that’s not the only problem… Since when are colours only for girls? And when did sexist marketing become permissible again?

BIC ‘for Her’ pens bombarded with sarcastic reviews

About these ads

2 Responses to Bic for Her Pens – The Pen Essentially for Women?!

  1. Yep. They’re the stupidest, for sure. But the reviews on Amazon almost make it all worth while!

  2. The marketing company who sold them the idea is laughing all the way to the bank… BIC however, may not be.
    …Stupid idea and imagine the outcry if they marketed a pen “only for men”.
    Does the phrase “lead balloon” sound familiar?

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